Wednesday, February 22, 2012

Introducing AgriTrue!


I am very excited to tell you about a project I have been working on for some time... for almost a year now. We are finally about ready for our website to go live. 

I would like to introduce you to AgriTrue.

I am the project manager for AgriTrue, and I have spent many hours working behind the scenes to make this idea a reality.

As a Family Medicine physician, I have seen how the food we consume can make us unhealthy. I have seen how the food we eat can literally kill us. Half of the battle for our health is deciding to make good choices in the food we eat. But once we have made that decision, we have to act on it.

But how can we make good food choices when we don’t even know what we are eating anymore? Where did that vegetable come from? Is it even from this continent? How long ago was it picked? What vitamins and phytonutrients have been lost in the transoceanic voyage it made? What chemical was sprayed on it, and is it still there in the plant’s cells ready to be consumed by us? It gets even more complicated when it comes to meat and dairy.

These questions cannot be answered by going to the local grocery store’s produce aisle.

Connecting the people who produce food with those who eat it. It’s a simple concept, but it is a concept that has been lacking for too long in the U.S. There are a growing number of farmer’s markets and there are more and more CSA’s (Community Supported Agriculture) and cooperatives being created across the country every week. But what do you know about those vendors? How can you find out about the things that are important to you about your food?

You can go out and visit the farms. Talk to the people who produce your food. I highly recommend this, but it is very, very time consuming. Few of us will actually do this. So what are we left to do?
This is what AgriTrue is all about, and this is why I am so excited about it. AgriTrue is about information, and it is about relationships.

AgriTrue will provide a place where we can find out where our food comes from, who produced it, how they produced it, and why they produced it. AgriTrue will help us make informed decisions about our food.

I can hardly wait!

Our site will be going live in 30-60 days.  I'll keep you posted.  Stay tuned.


5 comments:

  1. Absolutely excited for you. Is this the fruitition of Jack Spirko's vision?

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  2. Certainly is. He and I and a couple of others are partners in the project. It's going to be fun!

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  3. Congratulations! I can hardly believe how this has gone from thought to vision to fruition. Way to go! How long before it's in Canada? :-)

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